What Is Pay Per Click?

SEO Roofing Companies Can Set Up Pay Per Click Ads

Pay per click (PPC) is the best known and most frequently used bidding model in online advertising. Basically, it means that you, the advertiser, will pay a specific amount to the platform where your ads are displayed every time a person clicks on them.


This definition is accurate, however makes PPC deceptively easy. In reality, it takes a lot of planning to create a good ad and make sure it is displayed to the right kind of people. Otherwise, an ad campaign will get a lot of empty clicks. These are clicks from people who are simply curious and have no intention to do business with the company.


But let’s slow down for a little and take a more detailed look of how pay per click works and how companies manage to get a good return on investment (ROI) from them.


Where Are Pay Per Click Ads … Keep Reading

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